The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Beware neglecting your visitor persona
Does your buyer persona match your website visitors?
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Content is for SEO like food is for chewing
SEO might be tasty, but making it your content strategy end goal is going to leave you very hungry.
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Brafton’s Weekly Content Marketing Roundup: Feb. 13-Feb. 17
Check out the latest updates and trends in the content marketing for the week of Feb. 13, including Search Console, improving content for SEO and a whole lot more.
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For the love of sweets and fundraising
What do you get when you mix sweet treats and charity on Valentine’s Day at Brafton?
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Burn it to the ground – an SEO story [success story]
No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.
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The many hats of Brafton Strategist Matt Kaplan
Matt Kaplan has seen it all in his content marketing career, including leaving Brafton (spoiler alert: he came back).
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Avoiding digital detritus: Keywords, intent and storytelling
Keywords, intent and storytelling all have a part to play in modern content marketing.
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Leading edge – from print to digital: The evolution of content marketing
Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.
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