The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to Create a Killer Video Marketing Strategy Sans Sound [Video]
It’s the ultimate irony: A generation raised on cutting-edge surround sound explosions in their summer blockbusters now prefers to watch videos in silence. Charlie Chaplin would be proud. Don’t get us wrong –
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VR marketing: virtual results?
Let’s take a step back from video games and have a serious discussion about virtual reality. *unstraps headset and puts down controller* Virtual reality is still in its infancy yet has been preordained as a new fron
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Brafton’s Weekly Content Marketing Roundup: June 12 – June 16
From mobile madness to selling your superiors on video, this week’s roundup has it all.
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How to make a powerful and lovable video that sells
Discover the secret sauce for artful video marketing that sells.
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This is our unique and wonderful holiday GIF resource page
Sometimes good GIFs are hard to find. These days, the ability to capture the essence of a moment or an emotion in just a few seconds of moving imagery is exactly what we need to get us through that workday hustle. B
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Oscars vs Razzies: The best and worst content marketing videos
Ever wondered what makes a marketing video a hit or a miss? Then check out our examples of the best and worst videos in the marketing realm.
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Ads that imitate art: How successful are they really?
Branded content has existed for a very long time. If you look at Renaissance artists, most if not all of them were able to make their art by being funded by wealthy patrons and the Church. What has changed since Da
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How to use video effectively at each stage of the B2B sales process
Ever get bored sending the same templated email? Or opening every call with your go-to weather cliche? Well, your prospects are sick of that, too. Whatever your product or service may be, it’s your job as a marketer
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