The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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This is how content marketing is supposed to work (video)
Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
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The Content Marketing Weekly: 2018 kicks off with local search, influencer marketing and content distribution updates
In the first CM Weekly of the year, we tackle Local Search, content distribution strategies and influencer marketing.
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6 themes that will shape engaging content in 2019
Best practices in content marketing are always evolving to better connect brands and audiences. In 2018, good strategies involve merging quality and quantity, focusing on the user experience and intent, and providin
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Email marketing generates the highest ROI
Yes, content is still king. But every king needs a crown, and according to the numbers, that crown appears to be email.
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The roadmap to successful email marketing in 2019
Craft compelling email campaigns with content built for 2018. Here’s how.
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7 years of killer content courtesy of Nick K
Brafton lead technology writer Nick Kakolowski is no John Wick; he’s never killed anyone with a pencil. But he is a man of great focus. And every weekday for the past seven years, he’s completed the seemingly imposs
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7 years of killer content courtesy of Nick K
Brafton lead technology writer Nick Kakolowski is no John Wick; he’s never killed anyone with a pencil. But he is a man of great focus. And every weekday for the past seven years, he’s completed the seemingly imposs
Learn More
How to identify weaknesses in competitors’ content
How do you benchmark your success against your competitors?
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