The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to measure content marketing ROI
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuate
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How to measure content marketing ROI
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuate
Learn More
User-generated content, and why you need it
Isn’t it great to receive a helping hand? User-generated content is just that, boosting your marketing and SEO strategies with minimal effort on your part.
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The Content Marketing Weekly: Updates on Google, AdWords, LinkedIn and Link Building
Love may be in the air, but the only thing we’re sweet on is the CM Weekly.
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Tracing Brafton’s history with Patrycja Podrazik
From a tiny office to modern-day marketing splendor, Patrycja Podrazik’s seen it all. She currently works in video, which she says is an important style of content you shouldn’t miss out on.
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Why you need to make 2019 all about video
When used in the right scenarios and the right touchpoints, video can be a powerful tool for engagement.
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Why you need to make 2019 all about video
When used in the right scenarios and the right touchpoints, video can be a powerful tool for engagement.
Learn More
The Content Marketing Weekly: New Google Search Console, Mobile App Discovery Trends and More
The dust in Philly has settled, the torch in PyeongChang has been lit and the groundhog has spoken. Now it’s time for the CM weekly — your source for the week’s most important marketing news.
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