Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Aug 20, 2019 Paid Search Alex Cox

Digital ads 101: The complete guide to display, search and native advertising

Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your

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Aug 16, 2019 Content Marketing Weekly Dominic Tortorice

Content Marketing Weekly: The rise of Tik-Tok and the death of white hat SEO?

Read our Content Marketing Weekly to find out why Tik-Tok and white hat SEO are trending, as well as what audiences find boring.

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Aug 15, 2019 Life At Brafton Lexi Goyette

Finding balance in Brafton and blogging with Samantha Dame

Every day, Brafton’s social media star Samantha Dame performs a balancing act between the creative and the analytical.

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Aug 14, 2019 Paid Search Jessica Wells Russell

What is PPC management? A marketer’s guide

Running PPC advertising without proper management is like paying for a billboard in a desolate part of town – basically, why bother?

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Aug 13, 2019 Content Strategy Alex Cox

Hotel digital marketing strategies and trends that work

From digital ads to influencer campaigns, hotels have many marketing tactics to weave into a larger strategy that attracts, engages and converts guests.

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Aug 12, 2019 Above the Fold Podcast Dominick Sorrentino

‘Above The Fold’ episode recap: What the hell is medical tourism?

It’s a bad business idea, that’s what. But it was an important one for guest Tommy Griffith, founder of ClickMinded, to have had. Hear Griifith’s fascinating tale in the latest podcast.

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