Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Feb 05, 2021 Email marketing Kevin George

Optimize Your Emails to Render Flawlessly in Dark Mode

Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.

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Feb 02, 2021 Content Strategy Anthony Basile

How To Create a Marketing Playbook That Converts

A marketing playbook helps your entire team achieve desired results with their marketing campaigns. Here’s how to make one.

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Jan 26, 2021 Content Strategy Jessica Barker

How to use testimonial advertising in your marketing strategy

Happy clients? Five-star feedback? It’s time to take those sizzling reviews to new heights with a compelling testimonial marketing strategy.

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Jan 25, 2021 Content Strategy Dominick Sorrentino

7 customer success KPIs every business should track (Infographic)

Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

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Jan 22, 2021 Content Creation Dominick Sorrentino

What does a copywriter do? (infographic)

Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

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Jan 19, 2021 Content Creation Jessica Wells Russell

How to come up with creative content ideas

Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.

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