The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to Create a Marketing eBook
The eBook is the natural next step for content marketing in the digital age. Do you know how to make one that will attract qualified leads? Follow these 6 steps to create your next lead magnet.
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Are Re-Engagement Emails Worth It? Spoiler: Yes, and Here’s Why
Learn how re-engagement emails work and how they can improve email subscriber engagement, lower e-commerce cart abandonment rates and more.
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Product Catalog: Definition and Examples (B2B and B2C)
Learn what a product catalog is and how to effectively use one to boost your sales, marketing and overall brand visibility.
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14 Types of Visual Content To Use in Your Content Marketing Strategy [Infographic + SlideShare]
If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.
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Developing a Blog Content Strategy: A Step-by-Step Guide (Infographic)
Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.
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From International Relations to Content Marketing With Dan Haverty
When Dan Haverty isn’t learning a new skill or planning his next trip, he’s creating exciting content as a Senior Writer at Brafton. Dan Haverty’s detail-oriented work ethic and passion for knowledge keep going — ev
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How To Conduct a Content Marketing Audit (Infographic + Downloadable Template)
In this guide, I’ll walk through exactly how you should approach and carry out your content marketing audit from start to finish … and for maximum results.
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5 Brand Assets Every Company Should Have
When it comes to making your company recognizable, brand assets are your best friends. Read on for the most successful brand asset strategies and examples.
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